Last Updated on July 24, 2021
They’re not just paper lists of food or a chalkboard of today’s specials. Your menu is one of the most important aspects of your eatery. So you need to give it the same critical attention you do your soups and appetizers. If you’ve kept the same menu for ages, perhaps it’s time to give it a good makeover.
Why Menus Matter
A good menu should do the following:
- express your eatery’s personality;
- promote profitability; and
- showcase freshness in your customer’s mind.
Your menu will stay with the customers long after your waiter or waitress has left. So it’s only reasonable to design it in a way that’s exciting and profitable. It begins with market research. If you can have pros on board, the better.
Ask yourself: what food can my eatery offer that my competitors currently do not have on their menus? What is my restaurant’s budget? What seasonal or local ingredients can I incorporate? Does the food reflect my brand’s personality? How do I want to be viewed my customers: fun and family-friendly, or elegant and formal? All these will play a role on how your menu will eventually turn out.
The best thing about designing a menu is that there is no right or wrong way! It all comes down to what your customers want and what is right for your business.
Tips for Making Better Menus
Before understanding what works well with menus, it’s a good idea to first know what does NOT.
While there’s no hard and fast rule, some things can turn off most people. Things like: unreadable lettering or fonts, generic icons or clip art, lack of translations (especially if you live in dual language areas), and lazy design may give customers the wrong notion before they even taste your food.
There’s a psychology to making menus. Here are a couple of tricks you can apply immediately:
- Use color to your advantage. It’s long been known that hues can affect people’s moods; so take advantage by picking the right colors to brighten your menu. For example: green can signal freshness, while red means ‘notice me’.
- Avoid dollar or currency signs if possible. Consultants use this tactic because eliminating currency symbols can take away the real perceived value of spending. So go ahead and write 10 instead of $10.
- Understand the Golden Triangle principle. Restaurant menu engineers have spent years analyzing how people’s eyes navigate around food lists. And here’s what they found – most folks look from the middle, going to the top right corner, and finally resting to the top left corner. With this information, make sure to place your bestsellers on those locations for maximum eyeballs.
Another thing to consider are digital menus. These don’t just include huge digital boards or TV screens.
A nice example would be QR codes customers can scan the minute they sit down. These will enable them to comfortably view your offerings right on their device. Digital menus are not only more convenient, they also cost-effective because a few clicks can update the menu for your whole restaurant in minutes.
Final note: your menus are more than pieces of paper with prices and photos. They’re a strategic tool to help you earn a profit while making people happy. Make your menus beautiful, easy to navigate, and exciting and see what difference it makes in your bottom line.
Ready-to-Use Restaurant Menu Templates
Apart from your store front and signage, your restaurant or bakery menu can make or break a sale. Make sure to get a great first impression! These ready-to-use restaurant menu templates are a game-changer for any modern business owner.
1. Restaurant Menu Board by Aarley Kaiven
This easy-to-edit menu is perfect for steak houses, bakeries, as well as fast food joints!
2. Simple Restaurant Menu by SetiadiKaryaPertiwi
Turn your menu into colorful flyers to get more customers. This template is fully customizable so you can simply edit and print.
3. Vintage Restaurant Menu by Lilynthesweetpea
Ideal for short menus such as diners, fast food, or pizzerias.
4. Classic Restaurant Menu by Vunira
Classy, minimalist, and sophisticated, this template suits resort shops, hotels, and business restaurants.
5. Food Menu Flyer by Heyapriliaa
Dress to impress in this clean and elegant presentation.
6. Minimal Menu Template by BrandPacks
This template includes multiple layout options to serve not only restaurants, but also bars, cafes, food trucks, and more.
7. Cocktail Menu & Flyer Templates Vol.3 by BrandPacks
A contemporary cocktail menu template that includes beautifully hand-drawn watercolor cocktail illustrations for a bright and refreshing style that’s still well-balanced.
8. Pizza Italian Restaurant Flyer & Menu Pack by BrandPacks
Your pizza store will be the talk of the town thanks to this modern pizza menu pack with customizable pizza illustrations.
9. Semilier Restaurant Menu by Streakside
Features 2 pages that are easy to customize and are print-ready. Well-organized and comes in AI, EPS, and PSD files.
10. Therestow Restaurant Menu by Streakside
This multipurpose template will look great on almost any concept – from pastas, steaks, to cocktails, breads, as well as fusion cooking.
11. Restaurant Trifold Menu by Micromove
A tri-fold brochure template that you can use for your restaurant business, but can also transform to fit any creative enterprise in minutes.
12. Black Restaurant Menu by Lilynthesweetpea
They say black is a timeless classic – this template is proof of that.
13. Burger Menu Restaurant by BarcelonaDesignShop
Relive the retro vibe in this bright, colorful, and fun menu that’s totally family-friendly.
14. Restaurant Menu Mockup by RetroBox
All this template needs is your own logo, illustration, background color, and you’re done.
15. Trifold Restaurant Menu by Uicreativenet
This stylish tri-fold design comes in 2 pages that are sleek, contemporary, and ready for the gastronomy or corporate world.
16. Trifold Restaurant Menu by Uicreativenet
Make your food easy on the eyes using this modern tri-fold that any beginner can easily edit and work with.
17. Restaurant Food Menu by BarcelonaDesignShop
Achieve that chalkboard design in minutes in this cool 2-page menu template. EPS and PSD food doodles included.
18. Restaurant Menu by Lilynthesweetpea
Sweet and simple says it all in this minimalist menu that’s perfect for cafes or eateries offering short orders.
19. Restaurant Menu by Lilynthesweetpea
Make your food speak for itself in this straightforward template that’s easy to read and easy to understand.
20. Restaurant Menu by Micromove
Featuring 2 pages where you can show off your best courses, this design also works for those in retail on creative fields.
21. Restaurant Menu by Micromove
Make the most out of this beautiful menu by putting your bestseller on the front cover and letting the appetizers and salads reel them in.
22. Restaurant Menu by Micromove
This template has lots of room for all those delicious photos. Drag and drop images, edit to include your own restaurant name and food list, and you’re good to go.
23. Restaurant Menu by Micromove
Let your menu look as enticing as your meals in this contemporary and classy design that’s ideal for fusion, Asian, or vegetarian cuisines.
24. Restaurant Menu by Micromove
Use this for when you just want a clean and uncomplicated motif. No fuss and no mess.
25. Restaurant Menu by Micromove
Make their mouths water when you feature yummy photos and images in this print-ready menu template.
26. Restaurant Menu by Micromove
Organic and uncomplicated, this design will look amazing on modern restaurants or hipster bars.
27. Mexican Restaurant Menu & Flyer Template Pack by BrandPacks
Serve up a storm using this template that’s perfect for Mexican and Tex-Mex restaurants or Latin cafes.
28. Seafood Restaurant Menu & Brochure Template by BrandPacks
Create a splash with this seafood-themed menu that contains luscious line-art icons and illustrations that are true bounties from the sea.
29. Restaurant Menu Widtemp by GranzCreative
Only got pizzas and drinks? No problem – this menu template will make those orders stand out.
30. Simple Restaurant Menu by SetiadiKaryaPertiwi
Make your restaurant dreams a reality using this charming template that can also serve as a flyer to promote your new enterprise.
31. Simple Restaurant Menu by Vynetta
Black and white never looked so good until this design rolled in.
32. Restaurant Menu Set by Dannyaldana
They say that color and aesthetics affect mood and behavior. With that in mind, this cool menu template will hopefully whet some appetites!
33. Restaurant Menu Mock Up by RetroBox
This Asian-inspired template is perfect for Asian dishes or fusion cuisines.
34. Restaurant Menu by Maghrib
Designed to contain all your food selections in one glance, this 11.93 × 8.5 inch menu is fully layered and editable for your convenience.
35. Restaurant Menu by Micromove
Stand out in this simple yet exciting template that suits all kinds of uses and themes. Your limit is your imagination.
36. Restaurant Menu Template by EightonesixStudios
Don’t worry even if you only want to serve burgers, drinks, and fries. This fun and structured menu will bring out the best in your short orders.
37. Restaurant Menu Template by TMint
Featuring well organized layers (with cover), this template is the perfect addition to your cafe, bakeshop, or restaurant.
38. Restaurant Menu Template Minimalist by Lilynthesweetpea
Minimalist and structured, this menu will let your food do most of the talking.
39. Restaurant Menu Template UZ by DimoGraphic
A unique design that will look amazing for restaurants or shops that serve beer, meat, and chicken, this menu looks as fun as their dining experience.
40. Restaurant Menu Template by TMint
Serving ice cream or cold treats deserves just as much pizzazz as serving big plates. So let your desserts shine in this standout menu template that looks good enough to eat.