Here’s The Font That Brings All the Harmony to Discord’s Brand Logo
Discord is a Voice over IP and instant messaging platform developed by Discord Inc. (originally known as Hammer & Chisel, Inc.) and initially released on May 13, 2015. The platform also provides digital distribution services.
Discord supports voice calls, video calls, and instant text messaging. The service also allows users to share media and files, either privately or as part of communities known as servers.
Servers include voice chat channels and chat rooms accessible via invite links. Users with shared interests can link up on Discord servers to hang out, collaborate on projects, or simply while their time away.
Discord’s popularity has risen tremendously during the company’s 6-year existence. Much of that fame is attributable to the platform’s compatibility with numerous devices and operating systems. You can access the service on Windows, Android, iOS, macOS, Linux, iPadOS, and all major web browsers.
As of the time of writing (January 2022), Discord enjoys more than 350 million registered users, with over 150 million monthly active users. The service is currently available in 28 languages.
Discord’s Logo and Font Overview
Discord prides itself on its interactive user interface. A huge part of the brand’s cool interface is credited to its logo.
Discord’s logo resembles a game controller designed with grips curled down to form the image of a smile or a face. In a past tweet, the company indicated that the icon actually resembles a friendly bot called Clyde.
But in essence, Discord has not explicitly stated what inspired it to come up with this logo. The icon’s symbolism has been a subject of speculation in various community forums worldwide.
Some people claim that the logo was meant to link Discord back to its gaming roots. The company probably added the smiley face as a fun element that would help spread positive vibes and endear more people to its brand.
There have also been numerous community discussions on the actual appearance of Discord’s logo. In most of these discourses, the jury is still up as to the exact shape that the logo represents. Some people opine that the icon looks like a frog. Others believe it resembles Mickey Mouse’s pants.
But despite the raging debate on the appearance and symbolism of Discord’s logo, most people can agree on the color used on the icon.
The most visible color on Discord’s logo is blurple. Blurple is a combination of blue and purple colors. This color is achieved when graphic designers model their work to be dark blue on digital platforms but a shade of purple on hardcover prints. The blurple color on Discord’s logo appears on a full- white background.
However, both the logo and the background color can change significantly depending on the actual surface the icon is printed on. These changes usually appear in the color combinations used. For instance, the white background may turn greyple (greyish-purple) or dark grey.
Font is another significant aspect of Discord’s logo that enhances the brand’s overall appeal on its customers.
The font used on Discord’s official logo and branding materials is known as Uni Sans Heavy. It’s a variant of the more popular Uni Sans font.
Uni Sans is a font family designed by Svetoslav Simov, with inputs from Ani Petrova, Vasil Stanev, and Radomir Tinkov. It was first released by font foundry Fontfabric in 2009. The family includes 14 different weights and 7 uprights with 7 italics. Its development was inspired by various classic grotesque typefaces, such as DIN and Dax.
Uni Sans is famous for its perfect legibility on digital and print display surfaces. The Heavy version is particularly outstanding. It sports well-curated geometric styles and optimized kerning, making it perfect for use on headlines as well as text blocks.
Some of the projects you can apply Uni Sans Heavy include apparel branding, movie posters, video game titles, and application logos. The font is also suitable for invitation cards, business cards, campaign posters. Uni Sans Heavy will pretty much work on any design project where the goal is to capture the reader’s attention.
Where to Download Uni Sans Heavy
You can download Uni Sans Heavy from My Fonts website. The font is available for free for personal use but not necessarily for commercial usage. You’ll need to obtain a special license to use it on commercial design projects.
You can also check out other variants in the Uni Sans family on the DaFont Free and 1001 Fonts websites. Just remember to read the download terms to determine how much flexibility you can have with the font.
What’s more, there’s the option of generating a font that’s nearly similar, even if not identical, to the one used on Discord’s original logo. You only need to find a suitable font generator tool and follow the often-simply font generation procedure.