Last Updated on January 4, 2021
It all began with two people who met in the US Army reserves in the 60s. From this friendship, a partnership combining logic, the love for design and, being expressive was formed.
Thrasher is a skateboarding magazine headquartered in San Francisco, California since 1981. It was founded by Eric Swenson and Fausto Vitello, and published by High Speed Productions Inc.
This first was intended as a platform to promote their independent trucks brand. They wanted to create a home-grown publication to promote their products and riders after not getting much promotion from other Southern California magazines.
While these two did not live long to see the eventual success the magazine has become, Thrasher has become a symbol of defiance of the status quo. Those who took over the magazine long after the founders were gone shared the same willingness to be who they wanted to be. It represented what skaters wanted to be: raw, free, and uncensored.