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Here’s The Font Target Corporation Uses to Position Itself as a Leading Retail Brand

Target Corporation (not to be confused with Target Australia) is an American retail corporation founded on June 24, 1902, by George Dayton. The company is presently headquartered in Minneapolis, Minnesota.

On January 5, 1962, John Geisse established Target Corporation as the official discount division of the renowned Dayton’s Company of Minneapolis. The company’s fortunes have since grown in leaps and bounds. As of 2021, Target had set up 1,926 locations in the United States.

As a leading retail corporation, Target prides itself on offering variety. The store deals in a wide range of products, including beauty and health products, clothing and accessories, jewelry, electronics, furniture, and food. Other products include bedding, lawn and garden implements, pet supplies, games, and toys.

Target’s vast collection of products and the retailer’s proactive approach to marketing has seen it climb through the ranks to become one of the most successful corporations in the United States.

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In 2020, Target was ranked #37 on Fortune 500’s list of the largest corporations by total value. And in 2021, the company brought in a net income of $4.368 billion.


Target Font

Target’s logo is a thickened up version of the famous Helvetica Bold font. Helvetica Bold is a member of the well-renowned Helvetica font family.

Helvetica, also known as Neue Haas Grotesk, is a neo-grotesque sans-serif typeface created in 1957 by Swiss designer Max Miedinger and Eduard Hoffmann.

The font draws its influence from the famous 19th-century typeface Akzidenz-Grotesk, among other German and Swiss designs. It’s published by Haas Type Foundry.

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Helvetica’s popularity has grown tremendously over the years. The font was considered one of the most iconic typefaces of the mid-20th century. And while numerous fonts have emerged since Helvetica’s creation, the typeface is still widely used.

Helvetica has spawned a wide range of variants, including the Helvetica Bold that’s used on Target Corporation’s logo. The versions differ considerably in terms of widths, weights, sizes, and matching designs.

Helvetica Bold features many of the elements in other Helvetica variants, including a tall x-height and tight spacing. What sets this font apart is its relatively higher weight (boldness) than standard Helvetica fonts.

The higher weight enhances Helvetica Bold’s legibility, making it a perfect font to use on your brand name.

Helvetica Font

Helvetica Bold also scores high in terms of characters and glyphs. The font boasts 378 characters and stunning glyphs. Plus, it’s available in numerous languages and is integrated into many operating systems.

Other popular Helvetica variants include Helvetica Black, Helvetica Compressed, Helvetica Inserat, Helvetica Now, Neue Helvetica, to mention but a few.


Where to Download the Helvetica Bold Font

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Being one of the most popular fonts, there’s virtually no limit to the number of websites where you can download the Helvetica Bold font. You can get the font for free on The Fonts Family website. The Fonts Website and UpFonts are other perfect places to download the Helvetica Bold font.

Remember to read the download instructions carefully before downloading Helvetica Bold or other fonts in the Helvetica family. While some websites let you download this font free of charge, others might prompt you to purchase a special license.

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