The outdoor clothing and gear company, Patagonia, has earned their following not only because of high-quality materials in their products, but also for their environmentally-conscious efforts. This has allowed the brand to remain relevant, despite their hefty prices.
Brief History of Patagonia
Rock climber Yvon Chouinard started selling hand-made mountain climbing gear in 1957. He began making his products after buying a used coal-fired forge, a 138-pound anvil, some tongs, and hammers. Chouinard Equipment was more or less a one-man affair until he partnered with Tom Frost in 1965. The nine-year partnership saw improvements and redesigns of several climbing tools.
By 1970, Chouinard Equipment had become the largest supplier of climbing hardware in the United States. Around the same year, Chouinard discovered that regulation-team rugby shirts had collars that would keep hardware slings from cutting into his neck.
The company had to expand beyond mountaineering hardware, and Chouninard Equipment soon started selling rugby shirts from England, polyurethane rain cagoules and bivouac sacks from Scotland, boiled-wool gloves and mittens from Austria, and hand-knit reversible beanies from Boulder.
Since 1980, the company has also dabbled in using synthetic fibers for mountaineering clothes to keep moisture out while staying warm.
Patagonia considered itself an “activist company”, participating in several programs aimed at environmental preservation and recovery. In 1986, Patagonia committed to donating 10 percent of profits yearly to small groups dedicated to preserving or restoring natural habitat.
This advocacy was bolstered through the organization One Percent for the Planet, where Yvon Chouinard was a founding member. The company has also been active in reducing waste generation through the use of recycled materials such as developing polyester from used soda bottles for their Synchilla™ fleece.
Free Environment-Friendly Patagonia Fonts
The font used for the beloved Patagonia logo is actually Belwe Bold designed by George Belwe. But it’s not free. For the gratis versions, check out The Fonts Magazine, or Fonts Empire for a font family of 5 variants.