Pacifico is often recommended as a good font for party brochures and other food-themed prints. Examples of businesses using the typeface are Germany-based mobile hamburger store Golden Burgers and the Canada-located Glory Hole Doughnuts. Let’s see what makes this brush script a huge hit.
Who designed Pacifico?
Vernon Adams designed this font in 2011 with an aim to capture the 1950s American surf culture. That year was a time when he was exploring possibilities of type design in the cloud-based era. His name has been prominent in the typography industry with everyday-use fonts such as lively script typefaces.
Typography was one of his artistic pursuits as he dabbled in other forms of visual arts. A few of his more prominent and popular fonts included Oxygen Mono, Monda, and Bowlby One. He died in 2016 due to sustained injuries from a scooter accident.
Vernon’s belief in fonts being free for all is reflected on his works. His type designs are mostly published as open source. Most of them are available for free on sites like Google Fonts. Pacifico was redrawn by Jacques Le Bailly of Baron von Fonthausen in 2016. Cyrillic glyphs were added to the typeface by Botjo Nikoltchev and Ani Petrova in 2017.
Uses for Pacifico
The typeface is often used in event invitations or posters and often blends well with other script or artistic fonts. Its handwritten nature fits nicely with less formal-looking sans serifs. Care should be taken to use the typeface on short texts, as it can look cluttered when used on long lines or paragraphs.
Fun Pacifico Font
As a brush script, it pairs well with sans serifs like Oswald, Roboto, Junction, and Quicksand. But it also looks great with serifs such as Merriweather. Find Pacifico at Adobe Fonts and Google Fonts, or download the free versions from Font Meme or Font Squirrel.