Last Updated on September 20, 2020
Nike started as a joint idea of track and field coach Bill Bowerman and runner Phil Knight. The company they founded in January 2, 1964 was originally known as Blue Ribbon Sports, an Oregon-based distributor for the Japanese shoe maker Onitsuka Tiger. These products were first sold at track meets.
Bowerman actively poured efforts in developing comfortable and affordable shoes to help with his students’ performance. This was put to the test when Blue Ribbon Sports ended their relationship with Onitsuka Tiger in 1971. They were just ready to start selling their own shoes with the then-new Swoosh logo.
The transition to what we now know as Nike went through several ups and downs. The company has gone beyond selling shoes, acquiring several other sports gear businesses in it expansion.
The actual typeface you’re familiar with is in fact, an italicized Impact, designed by Geoffrey Lee in 1965. The closest you can get is the practical Futura Bold Condensed Oblique. There is another one that they use for slogans, called Myriad Pro by Adobe, but that one isn’t free.