McDonald’s Corporation is currently the world’s largest fast food chain, serving over 69 million customers daily across 100 countries. It has also been long-regarded as a household name when it comes to quick meals and comfort food.
How the Golden Arches Began
It started out with brothers Maurice and Richard McDonald getting into the food service business in 1937. They started out with a hotdog stand, until they opened a drive-thru barbecue in San Bernardino, California three years later.
Then came a time when burgers took the barbecue’s place as the preferred food, and the brothers decided to go with the flow in 1948. Their burger joint offered something competitors didn’t: cheap food and fast service. The brothers reduced menu items and did away with waitresses and china dishes to make an assembly line for meals – much like how Henry Ford applied this process for car manufacture.
The speed, simplicity, efficiency, and profitability of the operation caught the attention of Ray Kroc, who in 1954 was supplying the McDonald’s restaurants with milkshake machines. He found great potential in the restaurant, and endless possibilities. Kroc bought the rights to franchise McDonald’s restaurants across the United States.
In 1955, Kroc opened his first franchised restaurant in Des Plaines, Illinois. This was the start of Kroc’s legacy as the founder of McDonald’s Corporation – the current holder of the golden arches we are familiar with today.
The giant ‘M’ that makes up the famous golden arches was designed by Jim Schindler and is not available as a font. However, Jesse Burgheimer created a font around that look, called the Mclawsuit. It’s free and available to use for personal as well as commercial projects.