Many people today still look back at the 50s as a ‘golden age’. And perhaps they are right. After all, it was during this time that WWII ended, the U.S. economy boomed, and several technological advancements were made (e.g. inventions such as: the optic fiber, computer modem, internal pacemaker, etc.).
Designers and creatives on the other hand, adore that period for its unique, bold – and sometimes controversial – marketing.
Why ads from the 50s are unforgettable
If you wanted to re-create 50s product ads, you must remember these points:
First, you need vivid, bright, and striking colors. From brilliant reds to cheerful yellows and rich browns, don’t tone it down. This decade definitely saw the most colorful marketing materials, from posters to magazine inserts, as well as TV commercials.
Second, come up with a cheesy slogan or tagline. The 50s weren’t just known for sideburns, poodle skirts, soda fountains, and Rock ‘n’ Roll. Many ads back then would be considered rude, sexist, or misogynist by today’s standards. For current audiences, keep it clean but catchy.
Lastly, make sure to include theatrical illustrations or comic book-style drawings. This is sure to make people click. Don’t forget to pick big and beautiful typography to go along with your images or photos.
FREE Luckiest Guy Font
While 50s ads saw all kinds of typefaces in use, most of them had one thing in common: they were big and bold. Pair with a beguiling slogan or a curious question, and you’ve got yourself a true blue 50s ad that will turn heads.
To re-create your favorite posters and product announcements, choose Luckiest Guy font. This friendly but heavyweight sans is perfect for capturing the golden age of advertising. The premium version by Stiggy & Sands comes with a full set of Tabular, Proportional, and Oldstyle figure sets, as well as lots of Stylistic Alternates.
For FREE variants, check out Google Fonts, Font Squirrel, and Font Meme. Enjoy!