Last Updated on July 27, 2022
Thanks to the perfect conditions in Tennessee, whiskey here has become world-famous. One of them is the celebrated Jack Daniel’s Old No. 7.
The Beginnings of Jack Daniel’s
1866 was when Jack Daniel Distillery became the first registered business of its kind in the United States. Its founder, Jasper Newton ‘Jack’ Daniel, learned the craft of distilling and its trade from lay preacher Dan Call and his master distiller, Nathan ‘Nearest’ Green. The trade was shared between Daniel and Call until the latter had quit.
Daniel purchased the distillery in 1884, making it one of the 15 distilleries in Moore County. The square bottle came to use in 1897, as a means of conveying fairness and integrity. Jack Daniel’s enjoyed a surge of popularity when the brand received the Gold Medal for the finest whiskey in the 1904 St. Louis World’s Fair.
Jack Daniel’s Through the Years
The company proved itself to be a fighter, surviving the ravages of the Temperance Movement and World War II. From 1956 up to this day, the company is owned by the Brown-Forman Corporation. This sour mash blend has sold over 13 million 9-liter cases worldwide as of 2019, continuing its uptrend since 2011.
Whiskey lovers all over the world know their brands, and trust them to run to good ol’ JD when in need of a fix. Their famous logo uses a number of fonts. The ‘Jack Daniel’s’ for instance, is a serif that looks just like Stefan Huebsch’s Black No. 7 font. For the wordmark ‘Tennessee’, you can use FF Jackie by Dario Muhafara. Both are premium typefaces.