Hot Wheels is a famous American brand of scale model cars and slot car racing kits. The brand was introduced on May 18, 1968, by renowned American toymaker Mattel.
Hot Wheels enjoyed unmatched popularity for the first three decades after its establishment. It was considered Matchbox’s main competitor until 1997, when Mattel acquired Matchbox’s former owner, Tyco Toys.
But Mattel’s acquisition of Tyco Toys did not deal a heavy blow to Hot Wheels’ popularity. On the contrary, it helped propel the brand further onto the limelight.
Although based in the United States, Hot Wheels attracts clients from all over the world. Many automobile manufacturers continue to source Hot Wheels’ services in designing scale models for their cars.
Another main factor that has contributed to Hot Wheels’ popularity is that the brand caters to clients of all ages. While it was initially intended for children and young adults, it attracted the attention of adult collectors too.
The brand periodically releases limited edition models for its adult customers.
Hot Wheels Font
The font used on Hot Wheels official logo and branding materials is known as Heavy Heap.
Heavy Heap is a flaming typeface believed to have been released in the 1960s. Although the font has been around for a fairly long duration, its popularity is mainly attributed to its use on Hot Wheels products.
Heavy Heap’s designer is largely unknown. However, the font is developed and published by Typodermic Fonts.
Heavy Heap Features
Heavy Heap contains several features that make it suitable for numerous design projects. The font stands out for its lowered suspension, which gives it a flamboyant look when observed up-close.
Heavy Heap is also characterized by its chopped roof line, a quirky space-saving feature that makes the font look especially stunning on smaller design surfaces. The chopped roof line also determines where to set out your brand’s logo and lettering.
For maximum effect, you’d want to set the lettering right above the logo. Your brand’s logo needs to appear in full. But the lettering (including the company name and slogan) can be chopped a bit for enhanced visual effects.
Heavy Heap is only available in the Regular version. However, the single weight supports UPPERCASE, lowercase and numbers, as well as diacritical letters and several punctuation marks.
What Projects Is The Heavy Heap Font Suitable For?
There’s no limit to the number of design projects you can apply Heavy Heap to. The font would look great on company logos, product labeling, apparel design, campaign posters, etc.
One great thing to love about Heavy Heap is that the typeface will look perfect both on print media and digital display surfaces. In fact, Heavy Heap’s license is sometimes referred to as a desktop license.
This implies that you can use it on digital design projects like game graphics, web design, blogs, social media, and eBooks.
Where to Download Heavy Heap Font
The Heavy Heap font is available on a number of websites, including Fonts Geek, Font Meme, and Fonts 4 Free.
Heavy Heap is generally free for both personal and commercial usage. However, it’s always recommended to read the full license if planning to use the font on commercial projects. You can do that by contacting the designer directly from their official website at Typodermic Fonts.