Last Updated on October 8, 2020
If there was ever a typeface that would capture the modern times, it would be Futura. Designed by Paul Renner and released in 1927, this sans-serif showcases simple geometric forms, near-even weight, and almost-perfect circles, triangles, and squares.
Renner went against the usual grotesque designs, favoring a more contemporary approach inspired by the Bauhaus movement. The typeface was marketed as ‘the typeface of our time’ and ‘the typeface of today and tomorrow’ by Bauer Type Foundry.
Since then, it has been used in various forms and by all kinds of industries until today.
Companies That Use the Futura Font
The American clothing brand and its famous logo is known the world over for its skate and streetware-inspired T-shirts, hats, and hoodies. The iconic logo – red box with white Futura Heavy Oblique font – was based on one of Barbara Kruger’s propaganda art.
Launched in 2010, this for-profit crowdfunding platform is used today to help people raise money for all sorts of campaigns or projects: from events, innovations, to illnesses. The company is based in Redwood City, California. Some of the notable projects funded through the platform include: Saving Eliza, TIME’S UP, Stoneman Douglas Victims’ Fund, and March for Our Lives.
3. Best Buy
Believe it or not, Best Buy Co., Inc. was originally an audio specialty store called Sound of Music. The name was changed in 1983 because the company wanted to emphasize its new focus on consumer electronics. Currently, the multinational consumer electronics retailer is included in the Fortune 500 as one of the largest corporations in terms of revenue.
4. Domino’s Pizza
This American pizza restaurant chain was founded in 1961 by the Monaghan brothers, Tom and James. It began when the brothers bought a small pizza restaurant near Eastern Michigan University. The three dots on the logo symbolize the first three pizza chains Tom owned when the brand was gaining popularity in 1965.
If you love architecture, interior and landscape design, and home improvement, then you’ve probably already heard about the online community and website, Houzz. Based in Palo Alto, California and founded in 2009, it was launched as a side project for Adi Tatarko and Alon Cohen.
FedEx Corporation is a multinational delivery services company with a headquarters in Memphis, Tennessee and founded by Frederick W. Smith. The name comes from its original air division, Federal Express (now FedEx Express) that operated from 1973 to 2000. The company was a pioneer in terms of overnight shipping and package tracking.
7. Louis Vuitton
The French fashion house and luxury goods company’s full name is Louis Vuitton Malletier. Founded in 1854 by none other than French fashion designer and businessman, Louis Vuitton, the luxury brand is well-known for their Speedy and Neverfull bags, which are always handmade. To date, the brand is one of the most counterfeited brands in the fashion world because of its high value.
8. USA Today
Owned by American mass media holding company Gannett Co., Inc, USA Today is a flagship publication beloved for its concise reports as well as inclusion of pop culture stories. It boasts of more than 2 million readerships daily. Aside from print and a TV show, USA Today is also available online as a website and with a virtual reality news program on their dedicated app.
Founded as Confinity in 1998, it later changed its name to PayPal Holdings, Inc. Although it became a subsidiary of eBay, it was spun off in 2015 to become a separate business to eBay shareholders. Today, PayPal is valued at $195 per share, with a revenue of more than $17 billion.
10. Red Bull
The famous energy drink is sold by Austrian company Red Bull GmbH, located in Fuschl am See, Austria. Fun fact: it was inspired by an existing energy drink named Krating Daeng which is sold in Thailand.
Currently a subsidiary of the Swiss Swatch Group, Omega SA is a luxury watchmaker with headquarters in Switzerland. It was founded by Louis Brandt in the Swiss city of La Chaux-de-Fonds in 1848. Omega is the official timekeeper of the Olympic Games since 1932, and its watches have been worn by notable personalities like Buzz Aldrin, George Clooney, and John F. Kennedy.
12. Dolce Gabbana
The Italian luxury fashion house was founded by designers Domenico Dolce and Stefano Gabbana in the town of Legnano, Italy. Although the two met in 1980, the business wouldn’t open its doors until 1985 when they presented their first women’s collection.
As the world’s largest supplier of athletic shoes and apparel, who doesn’t own at least one Nike item? Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, today, it is valued at more $31 billion, with revenue of $37 billion in 2019.
Based in Santa Monica, California, the online education platform for creative entrepreneurs aims to be ‘the school of tomorrow’. With courses in branding, logo design, lead generation, and more, it’s about providing 21st century skills to future creatives.
When it comes to razors, perhaps no brand is more well-known than the household name, Gillette. Founded by King C. Gillette in 1901, they have a headquarters in Boston, Massachusetts. There were two other men who worked on the innovative razor with disposable blades aside from King: these were William Emery Nickerson, and John Joyce.