If you’re a fan of Quentin Tarantino movies, you’ve probably encountered this font for his start and end credits.
Friz Quadrata is elegant without being overdone. Its pointed serifs give it a nice, powerful touch, while its clean lines look dramatic in any style. Aside from motion pictures, this font is also used in university logos, government signage, and computer games.
Friz Quadrata History
Created by Ernst Friz and Victor Caruso in 1965 for Visual Graphics Corporation (VGC), this serif typeface is known for its glyphic appearance.
Glyphic fonts are called so because they are reminiscent of engraved or chiselled characters in stone or metal, instead of the more popular calligraphic handwriting style. As such Friz Quadrata has those distinct tapering downstrokes or small, triangular serifs.
As a glyphic serif, Friz Quadrata is best used for display, short texts, and headlines.
Friz Quadrata Uses
Strong, classic, and instantly catches your eye, it’s no wonder that Friz Quadrata is in high demand. Outside of the United States, you may catch this serif on the official logos of the Chilean government. Japan’s Computer Entertainment Rating Organization employs the bold version of it for its logo.
Universities are known fans of the font. There’s the University of Arizona, the University of Wisconsin – Madison, Austin Community College, Bond University, and Loyola University New Orleans, to name a few.
Some movies from DreamWorks Animation use Friz Quadrata. Singer Mariah Carey utilized the font for many of her album covers, including ‘The Meaning of Mariah Carey’, ‘Rainbow’, ‘Daydream’, ‘Glitter’, and of course, her debut album.
Looking for something similar? Why not try the Roman-inspired typeface, REMARK? Commanding yet luxurious, this font’s sharp edges will help get your message across.