Last Updated on June 22, 2022
Chanel is a French luxury fashion house that deals in women’s ready-to-wear apparel, luxury goods, and clothing accessories. The company was founded in 1910 by Gabrielle “Coco” Chanel and was initially known as House of Chanel. It’s headquartered in Neuilly-sur-Seine, France.
Chanel is currently under the joint ownership of Alain Wertheimer and Gérard Wertheimer. Both owners are grandsons of Pierre Wertheimer, one of the company’s early business partners.
As a female-oriented fashion house, Chanel deals in the design and production of elegant dresses, blouses, women’s suits, and trousers. The company also designs exquisite pieces of jewelry, including gemstone, necklaces, and bijouterie.
It’s also famous for its luxury collection of perfumes, most notably the Chanel Suit and Chanel No. 5. Other fashion accessories associated with Chanel include handbags and shoes.
But Chanel doesn’t just focus on designing elegant and luxurious clothing and fashion accessories. The company also ensures that its merchandise is available at industry-competitive rates. That might explain the brand’s firm grip on the luxury apparel market in its over 100-year existence.
And while Chanel is primarily a female fashion brand, the company has attracted the attention of male and female fashion models alike. Notable ones include Margot Robbie, Nicole Kidman, Lily-Rose Depp, and Pharrell Williams.
The font used in designing the Chanel logo is known as Couture. The font was created by American designer Chase Babb on February 21, 2012. Couture is a sans serif font available in two unique styles, namely Bold and Bold Italic.
Now, the Chanel logo is made up of two letters “CC.” The initials face back each other and seem to have been inspired by the name of the brand’s founder and creator – Ms. Coco Chanel. Both initials are designed in the Couture font.
As Chanel is a luxury brand, it appears that choosing the Couture font for its company logo was not by accident. The font is noted for its relative stylishness, smooth texture, and incredible legibility. It accounts for a considerable amount of the effect the brand has on its customers.
The Couture font is versatile too. You can use it in a variety of design projects, including t-shirt printing, fashion magazines, book covers, and video game covers.
Due to its elegant and innovative features, the Couture font may also be perfect for glamorous and sophisticated design projects. Examples of such projects include business cards, wedding invitation cards, birthday cards, and graduation cards.
Where to Download the Couture Font
Couture is free for use on personal and commercial projects. All you need to do is download and install the font on your device.
And the good news is that there are numerous websites where you can download the font, including Cufon Fonts, Hyperpix, and Dafont.
These websites let you download the Couture font with a single click of a button. Just check if there are file format options and select your desired format, then press on the “Download” link.
Like most fonts that are available for commercial and non-commercial use, there’s the option of using Couture as is or customizing the font further to suit your projects.