Last Updated on June 10, 2022
Ben & Jerry’s Homemade Holdings Inc., commonly shortened as Ben & Jerry’s, is an American company that manufactures ice cream and related products like frozen yogurt and sorbet. The company was founded in 1978 in Burlington, Vermont, by Ben Cohen and Jerry Greenfield.
In 2000 Ben & Jerry’s was sold to British multinational food giant Unilever. The company has consistently penetrated newer markets over the years. As of 2019, Ben & Jerry’s was operating in 615 locations globally.
Although headquartered in South Burlington, Ben & Jerry’s’ factory is located in Waterbury, Vermont. The company also has production facilities in several other locations. They include Saint Albans in Vermont, Henderson in Nevada, Hellendoorn in the Netherlands, and Be’er Tuvia in Israel.
Ben & Jerry’s Font
The font used on the Ben & Jerry’s logo is a custom typeface known as Chunk Style. This font was created specifically for the brand. In other words, there are no typefaces identical to it.
Chunk Style is a slab serif font designed by Lyn Severance, who served as the original Creative Director for Ben & Jerry’s. The font is basically a hand-drawn design that features vibrant colors which aptly capture the brand’s essence and business ethics. It’s noted for its whimsical and cartoonish texture, which makes it especially appealing to younger clients.
Chunk Style’s designer, Lyn Severance, was a resourceful member of Ben & Jerry’s start-up team. Lyn, is a co-principal of the Harvey|Severance design and brand communications studio, the other partner being Bill Harvey. Severance and Harvey have collaborated in creating exquisite typefaces for several brands since 2001.
Their passion is in creating authentic brand identities. After designing a font or logo for a brand, Severance and Harvey walks with their clients every step of the way to ensure that their projects achieve the intended goals.
Lyn’s passion is evident in the Ben & Jerry’s font. Bringing in her years of experience in graphic design, illustration, and brand strategy, Severance dedicated her time to coming up with a font that would help Ben & Jerry’s brand create maximum appeal on its clients.
Every aspect of the font, from color to lettering, is proof of her branding expertise. In addition to creating Ben & Jerry’s font, Lyn Severance also played a fundamental role in designing the whole logo.
Severance is also credited for creating and formalizing another hand-lettered font besides Chunk Style. The font is simply known as Severance. Much like Chunk Style, the Severance font has also become an integral part of Ben & Jerry’s products to date.
Where to Download the Chunk Style Font
The Chunk Style font is a typeface that was created by Lyn Severance, the original in-house graphic designer of Ben and Jerry’s. Being an original font, the surest place you can download Chunk Style is from the company’s official website.
For more information about the font and where to download it, feel free to check out the Harvey|Severance website.