In 1970, Herb Lubalin and Tom Carnasse designed this typeface with inspiration drawn from the 1920s German Bauhaus Movement. The typeface was originally meant to be used as the Avant Garde magazine logo, but the magazine’s director liked the design so much that he commissioned it as a full-fledged font.
What Avant Garde Is All About
This sans-serif geometric typeface was made with straight stems and circular bowls. Hard angles line up the letter forms, giving it a cutting-edge look. This gives the typeface an exciting look of overlapping and tightly-set capital letters. True to its meaning, Avant Garde was a popular font for exploratory works, or designs that lean more on the unconventional and futuristic sides.
Not many fonts are this meticulous, and how each letter can connect and compliment the next. This attention to detail came with a price: people tend to misuse the typeface by not considering how the letters are supposed to work together. So try not to get too carried away when using it.
Avant Garde for Download
ITC Avant Garde was never cast into actual foundry type and only appeared as cold type. Type distributions sold the face under the name Avant Garde. Digital versions of this typeface include ITC Avant Garde Gothic Pro: an OpenType variant of the original typeface with additional cap and lowercase alternates, new ligatures, and unicase glyphs.
Ned Brunnel’s ITC Avant Garde Mono of 1983 consists of 4 fonts in 2 weights in a single width, with complimentary italics. A very similar font in the form of William Sans LET is also known.
With over a dozen variations, it can be difficult to pick which one to use for your project. So why not just download the bundle from MyFonts and save yourself the trouble? If you need just three versions (Book, Bold, and Medium), then head on over to Adobe Fonts to activate these fonts.