About the Anti Social Social Club Brand and the Font Used on the Company’s Logo
The Anti Social Social Club, often stylized as AntiSocialSocialClub and abbreviated as ASSC, is a streetwear brand founded by Nuuk Lurk in 2015 through Twitter. Lurk previously worked as social marketing manager for Stüssy before founding the ASSC.
Anti Social Social Club released limited streetwear collections every year. The brand has attracted the attention of renowned celebrities since its inception. Notable ones include rapper and business mogul Kanye West and reality television series superstar Kim Kardashian.
Anti Social Social Club has also partnered with numerous brands over the years. Examples include A Bathing Ape, DHL, Formula 1, and Playboy.
Anti Social Social Club Font
The font used in creating the Anti Social Social Club logo is known as Friz Quadrata Bold. Friz Quadrata Bold is a bright and bold version of the popular Friz Quadrata, a graphic serif typeface created by renowned font designers Erst Friz and Victor Caruso.
Friz Quadrata was designed and released in 1965 through a joint partnership between Visual Graphics Corporation (VGC) and International Typeface Corporation (ITC). The font is currently available through the ITC and Mergenthaler Linotype Company font foundries.
Friz Quadrata sports several distinguishing features, including distinct open bowls of lowercase letters as well as the numbers “6” and “9.” The font is also noted for its relatively short ascenders and descenders.
The lettering in Friz Quadrata generally lack the characteristic swashes that make many typefaces created in the same period look stunning. But it makes up for that by incorporating curved stroke endings in most elements.
There are numerous organizations and brands that use the Friz Quadrata font besides the Anti Social Social Club. Notable ones include;
• The cover album “Gaucho” by recording artists Steely Dan
• The Computer Entertainment Rating Organization of Japan
• The headquarters of the New York City Police Department
• The New Mexico Democratic Party
• The now-defunct Progressive Conservative Party of Canada
• The television series Law & Order and its spin-offs
• The University of Arizona
• The University of Cincinnati
The Bold version of Friz Quadrata is exceptionally recommended due to its incredible amount of detail and graphic weight, which speaks to its legibility. The font is particularly applicable on design projects where the main objective is to catch the attention of potential clients.
Just like the Anti Social Social Club, you can also use the Friz Quadrata Bold in apparel branding. The font will also look chic and stylish on book covers, movie posters, flyers, and brochures.
The best part about Friz Quadrata Bold is that the font is perfect for both print media and digital display output. Some of the digital design projects you can apply the font to include blogs and websites, social media, e-commerce branding, and billboard advertisements.
Where to Download the Friz Quadrata Bold
Friz Quadrata Bold is available on the Fonts Geek and DaFont Free websites. You can also download the font from Mais Fontes and Fonts Place.
Note that Friz Quadrata is a premium font. It’s generally free only for personal use. Remember to contact ITC or Linotype for a special license before using the font for commercial purposes.